JOM MAKAN, MALAYSIA is SKS Hospitality’s Ramadan dining celebration, curated in conjunction with Visit Malaysia Year 2026 and Visit Johor Year 2026. It brings together the flavours we grew up with, the places close to our hearts, and the people who make Ramadan meaningful.
All united by one familiar Malaysian invitation – JOM MAKAN.
The visual identity of this campaign draws inspiration from Kain Benang Johor, a traditional Johor hand-woven plaid fabric. It symbolises heritage, craftsmanship and identity – values deeply aligned with the spirit of Ramadan, where patience, care and togetherness take centre stage